Alpro - Night Hawks

Inspired by Edward Hopper’s iconic Nighthawks painting, this creative campaign shoot for Alpro transformed a diner in the heart of Shoreditch into a cinematic modern interpretation of the legendary artwork. Produced as part of Alpro’s lifestyle and plant-based food campaign, the project blended fine art inspiration, contemporary branding, and atmospheric editorial photography to create a visually striking commercial series.

Shot on location at the stylised Early Birds Diner, the campaign recreated the mood, composition, and storytelling elements of Hopper’s Nighthawks while introducing a fresh, modern identity centred around Alpro’s plant-based products and café culture. Warm natural light, dramatic shadows, rich textures, and carefully curated styling helped bring the concept to life, creating imagery that feels timeless yet contemporary.

The shoot focused on immersive visual storytelling, capturing intimate moments inside the diner alongside beautifully styled breakfast dishes, coffee setups, and branded Alpro products. By combining documentary-style photography with cinematic framing, the campaign delivered premium content designed for social media, advertising, PR, and digital marketing.

This Shoreditch production highlights my experience in commercial photography, branded content creation, editorial lifestyle campaigns, and creative concept execution for global food and beverage brands. Reimagining one of the most recognisable paintings in American art history through a modern London lens made this one of the most creatively rewarding shoots I’ve worked on for Alpro.